Group Assignment: Post # 1
This week we looked at several Internet Marketing methods. Together with your groupmates, find a specific example of how a company is using each method below:
Blog
Interactive advertisement
Search engine
Online partnerships or affiliate marketing
RSS feeds
Social networking
GadgetsBy the way, the examples you find do not all have to come from the same company.In your group blog, list all the examples you find, together with links to each example. Also provide a description of the effectiveness of each example.
Blog
回覆刪除http://hk.blog.yahoo.com/canon/
Canno create a blog in yahoo to attract those guy who loves to take photos.
They can post their own blog there to share thier nice picture.
And they can enjoy the benefits provide by Canon as well.
Interactive advertisement
http://www.venetianmacao.com/tw/show/packages/pid/42
Venetian has posted an advertisment about their
special package on Valentine's date.
Users can simply click the advertisement in yahoo webpage to their webpage.
In their webpage, it can make revesation there directly.
It is a kind of online partnership since Venettian has to paid for Yahoo for the advertisement.
Rss feed also appeared in their webite. By clicking the RSS feed box, we can choose our favourite information to see only. No need to waste time for seeing those content which is not interested.
Search engine
http://www.google.com.hk/
Google is the most famous serach engine in the world.
By typing what you want to seacrh in the search column, any webpage/photos/newsgroup will be found.
Social networking
www.facebook.com
Nowadays, many on-line users will have facebook account. Once you open an acount, you can invite all of your friends in your page.In the menatime, you can meet your friends's friends too or some guys which have similar interest to you.
Gadget
http://widgets.yahoo.com/widgets/bbc-radio-iplayer-plus
We found a BBC radio widgets from Yahoo.
The widgets shape like a I-phone.
We can listen the BBC radio, choosing from different language and 24 hrs news in UK in this widgets.
You've made a good start on the assignment !
回覆刪除Here are some suggestions to make your answers more complete:
- For Google search engine, please provide an example of a keyword and a screen shot of the sponsored links or text advertisements which appear in the results for this keyword.
- For Facebook search engine, you can provide a specific company which is advertising on Facebook and describe what method it uses on Facebook (e.g. profile page, interactive ads, mini-applications, games or gifts) ?
- For RSS feed, you can give the title/content of the RSS feed provide by Venetian Macao.
Thanks for Jenny's advice.
回覆刪除In Google, by typing IT in search bar, a link of advertisement will be shown as below:
贊助商連結
IBM - 中小企方案
IBM 為中小企提供業務及IT基建方案
In facebook,UA finanace posted an ad on facebook,by clicking on the ad, it will direct you to a html page of a applicattion from of loan money.
http://www.uaf.com.hk/e_form_base.htm
In RSS feed of Venetian Macao, it has total 3 different categories to choose as below:
http://www.venetianmacao.com/en/show/rss
To subscribe to The Venetian Macao-Resort-Hotel's News & Offers
To subscribe to The Venetian Macao-Resort-Hotel's Party Packages & Suite Packages
To subscribe to The Venetian Macao-Resort-Hotel's Business Events
Your updates are fine. Please combine all your answers into a single post and put it on the blog directly instead of under the comments.
回覆刪除Looking forward to your second and third posts !